Larry A. Roach, Inc.
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New drinking and driving prevention campaign

Teenagers in Louisiana and across the U.S. are the targeted audience for a new public service campaign by the National Highway Traffic Safety Administration and the Ad Council. Addressing the issue of underage drinking and driving, the new ad campaign reaches out to young adults and teens by casting drinking and driving as the "ultimate party foul."

This is not the first time the NHTSA and the Ad Council have partnered with great success to bring the problem of drinking and driving to the forefront of public awareness. With campaigns reaching as far back as the 1980's and such iconic slogans as, "Friends Don't Let Friends Drive Drunk," and "Buzzed Driving is Drunk Driving," the two organizations have effectively communicated the dangers of drinking and driving. Now, for the first time, their efforts include a focus on the younger generation, those who are sitting on the edges of adulthood. In order to capture the attention of this younger audience, the campaign makes use of social media and the Internet, as well as the more traditional billboards and television ads.

The campaign remains focused on clearly communicating the possibly devastating consequences of choosing to drink and drive. Motor vehicle accidents remain the leading cause of deaths among teenagers, and in nearly one quarter of fatal car accidents involving a teen driver, alcohol was found in the driver's system, according to statistics from the NHTSA.

A person who is injured in a motor vehicle accident caused by another impaired driver may face high medical bills and the loss of wages from being unable to work for a prolonged period. A personal injury attorney can often assist an injured victim in seeking compensation through a lawsuit filed against the at-fault motorist.

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